If you are deciding on your promotional materials for your trade show, remember that while they can provide a high ROI, the hardest part can be deciding the best promotion materials for your prospective clients.
That is why these suggestions are going to help you make that process much easier.
1- Know your audience and your needs
Remember that your promotional material is for your clients – they are going to ignore it unless it speaks to their tastes and needs. This is one of the reasons it is of vital importance that you understand who you are targeting.
For example, if you are promoting your business or e-services, it would make very little sense to have ‘hip and colourful’ promotional materials. You will certainly stand out, but it will not be beneficial in the slightest.
2- Try to relate it to what you sell
It does not matter if you can correlate to your product or service directly or indirectly. Your promotional materials must have something to do with what you are selling or providing. The next time they see it, it will trigger a reminder of your brand.
3- Constant reminders
You want to make sure that you imprint your tagline, web address or other contact info onto your promotional material. Remember that you want your (future) client to be able to contact you in a moment’s notice. Consistent reinforcement is ultimately going to go a long way towards establishing yourself.
4- Looks matters
We are not going to argue that you need to spend an arm and a leg on promotional materials, but remember that if it looks excessively cheap, it is going to reflect on your brand and company reputation.
Especially if you are going to give something to your clients, you want it to be high quality and stylish. If you are trying to get someone to enter into business with you, you need to impress them.
Services such as offered by Print Leicester can help a lot in this as they are professional in their business and know it well about the different needs of the clients.
5- Less can be more
This may sound like a design standpoint, but remember that you want people to glance at your promotional materials and have an instant idea of what it is that your primary message is.
If you utilize a simple, clean, organized layout, your promotional materials are going to make more of an impact and appear far more professional.
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