Digital Technology Is A Boon To Grassroots Advocacy

Technology has invaded all arenas of life. This is the reason why it is considered to be a boon especially when it comes to communication. If you look at advertising today, you will find that corporations and business owners no longer have to rely on traditional modes of promotion and marketing.


There is less dependence on newspaper ads, posters and commercials on television. Information is easy and all you need to do is click a mouse to find everything you wish to know. The advent of smartphones and other devices have made it simple for everyone. There are social media platforms like Facebook, Snapchat, Twitter, Linkedin and Instagram that help business owners reach out to their targeted audiences. Information sharing is at your fingertips.

Grassroots advocacy and the boom of the internet

The Internet and social media platform is a blessing for grassroots advocacy. Grassroots advocacy expert Jack Bonner – Founder of Bonner & Associates and A-2-W-Advocacy to Win says that one single post with a thousand of likes, re-tweets or re-blogs can reach out to a large number of people from a single source and get the message across.

You as a business owner will get both positive and negative responses by the people who have seen these posts. Many people believe that social media is solely for plain advertisement and they tend to forget that it has a deep social impact as well.

Social media and its impact

Mr. Bonner says that with the aid of social media, grassroots advocates should think big especially when circumstances are considered to be small. It is crucial for advocacy groups to find influencers of social media that have the same levels of passion for a successful campaign. They often say that the cause may differ.

He adds that the primary goal of highlighting an advocacy is to convey a deep message when it comes to the building of relationships. He is of the view that social media might be an instant answer to several things however it is very significant for you to give it constant attention. The trend should be monitored. The message that you share should be united and it should be consistent with the whole message of the advocacy.

Fight for a cause and be heard

Mr. Bonner says that when you are fighting for a cause and want your voice to be heard, you will easily feel alone in the battle. This is in fact a reality especially when you are fighting on behalf of your business or trying to get a message across especially when you have a specific objective in mind.

The Jack Bonner A-2-W team ensures you are not alone in your endeavor to fight for a cause. They will help you when it comes to attaining a specific objective even in the political world. The professionals here are dedicated and they ensure you get the best support when you are campaigning for a message. Your voice will be heard with them by your side and you do have the power to change legislation with success!

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